![]() How have they tried to sell this to the public? To the loyal supporters that they’ve had for almost two decades? By using a bunch of fairly meaningless corporate buzz words like “sustainable,” “progressing,” and “social fairness.” Loyal supportersĬosmic Bliss The once-vegan company has rebranded itself. So to suddenly offer a product that seems to go against the values you’ve held for 17 years has left vegans and non-vegans alike a bit baffled. Companies and brands across the spectrum have embraced the plant-based, vegan, and cruelty-free labels. Adding “plant-based” to a product’s logo used to potentially have a negative connotation. ![]() The CEO of HumanCo (Cosmic Bliss’ parent company), Jason Karp, even said - on the launch day - that this comes at a time when the brand’s decision appears “very counter-trend.”Įxactly! It’s counter-trend because consumers love dairy-free ice cream’s taste, texture, and flavor. This brings us to the strange, backward decision-making by the executives over at Coconut - I mean Cosmic - Bliss. Hundreds of millions of dollars have been invested into research and development to get the plant-based sector on a competitive playing field. The recent progress in this field, however, has been astounding. We’ve seen the emergence of plant-based meat, milk, cheese, yogurt, and even eggs that seriously blow people’s minds.ĭon’t get me wrong - alternatives existed before the last few years, and some were really great. In my 12 years of veganism, the last quarter of that period has seen an absolute explosion in animal-free products. This is why I don’t drink cow’s milk and why I find it mind-bogglingly backward that a company would choose to begin selling it after 17 years of plant-based bliss.Īdobe Stock The dairy industry relies on the separation of calves from their mothers, in order to obtain their milk. In animal agriculture, farm animals are looked at as nothing more than objects. When dairy cows are no longer producing enough milk to be economically profitable, they’re sent to slaughter. Dairy cows’ babies are taken away within hours or days, which traumatizes both mother and calf over and over and over. This includes everything from forced impregnation to extreme confinement. Shortly after, I began my career as a vegan animal rights activist, telling everyone who was willing to listen about the lives that dairy cows had to face. This felt like the right thing to do in order to align my behavior with my ethics. ![]() It wasn’t until I learned the horrors of what farm animals - including dairy cows - endured that I made the decision to become vegan. When I was young, my mom and I would team up to rescue and rehome cats, protest deer hunts, and more. I’ve considered myself an animal lover all of my life. It was also a handshake and high five with Coconut Bliss showing my appreciation that they had my back and that I had theirs. The $5 or $6 I’d throw down on a pint felt like more than just a purchase or transaction. At the time, there weren’t too many options when it came to dairy-free ice cream.Ĭoconut Bliss was one of the few and its existence gave me the confidence that moving forward, I’d always have an option to satisfy my late-night sweet tooth. In 2009, I stopped eating animal products. This is after 17 years of exclusively producing vegan products. In an era that has seen an absolute explosion of ice cream made from everything from almonds to oats to avocado, this company has made the bizarre and harmful decision to begin selling ice cream made of milk from cows. I woke up today to find some unsettling news in the world of animal advocacy and #vegan eating: A brand of plant-based, coconut-based ice cream, Coconut Bliss, which I’ve loved and been eating regularly for the last 12 years, has rebranded to “Cosmic Bliss” in order to begin selling ice cream made from… cow’s milk.
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